Unlocking Remote Work Potential: Leveraging Filipino Talent for New Zealand Businesses

What if you could add 30 million dynamic, young, well-educated English-speaking workers to your potential employee pool? What if this new ocean of enthusiastic talent was more flexible and cost-effective than local employees? If this sounds exciting, you should consider remote workers from the Philippines.

The Untapped Potential of the Philippines

The Philippines is an overlooked gem in Asia with 120 million people living just north of Australia. This stunning archipelago of tropical islands and clear blue seas holds a significant natural resource: 30 million young, well-educated, English-speaking workers. These professionals represent a valuable asset for businesses looking to expand their remote workforce.

Historical Context and Its Impact

A historical twist has made the Philippines a powerhouse in remote working. In 1898, the United States found itself in a war with Spain, sparked by events in Cuba. In less than a year, the US was in charge of Cuba and several Pacific territories, the largest of which was the Philippines. This long association with the United States (the Philippines gained independence in 1946) means that the Filipino education and legal systems closely reflect Western norms. Additionally, English is widely spoken, especially by those under 35, making communication seamless for Western companies.

Proven Success with American Businesses

American businesses have been leveraging remote workers from the Philippines for many years. In 2022, more than 1.3 million Filipinos worked remotely for US firms, a number that is growing by 8-10% annually. This trend highlights the reliability and effectiveness of Filipino remote workers in delivering quality work.

A Strategic Advantage for New Zealand

New Zealand's unique location makes the Philippines an even more attractive place to source remote workers. Unfavorable time zones mean that the Philippine and US daytimes don’t overlap, forcing US managers or Philippine workers into uncomfortable late-night shifts. However, the New Zealand afternoon aligns nicely with the Filipino morning, allowing real-time contact with your remote workforce every day. This daytime overlap is a huge advantage when recruiting high-performing remote workers in the Philippines, as they don’t have to work unpleasant hours.

Key Takeaways for New Zealand Businesses

The Philippines is a young, dynamic country with a large pool of talented, enthusiastic potential workers. New Zealand businesses are ideally located to take advantage of this talent, supercharging their performance. At Avant People, we have extensive experience hiring and managing talent in the Philippines. We can guide and support you in accessing this exciting business opportunity.

Conclusion

By tapping into the vibrant and skilled workforce in the Philippines, New Zealand businesses can not only enhance their productivity but also gain a competitive edge in the global market. The strategic alignment of time zones and the cultural compatibility make the Philippines an ideal source of remote talent. Embrace this opportunity and transform your business with the power of remote work.


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